"In this manicured, modified world, it is my responsibility as an artist to provide you with mirrors of truth - gently urging that we must all have the courage to look."

Lady Rey


Rachel Naomi Appel, also known as Lady Rey, is a journalist, artist, and musician working on global creative projects and initiatives that portray proximities between contrasting dualities.


Delivering her messages across various platforms and mediums, her art encourages self reflection while fostering a shared sense of humanity - no matter how divergent or diverse our concerns are.


As she reveals hidden realities that exist within our society, Rachel is provoking enlightenment and illuminating topics that are often misconstrued. Featured in numerous publications including New York Magazine, Mind Body Green, Films For Action, and The Beam Magazine, she hopes that her work will initiate crucial conversations about environmental and social urgencies.


Rachel holds a Bachelor's Degree in Environmental Studies and a Master's Degree in International Journalism. She not only understands the necessity of a healthy, regenerative planet, but also recognizes the value of accurate information and the ongoing dangers of falsification. 


Her education combined with her expertise as a creative writer and storyteller has led to valuable collaborations with prestigious artists and brands, bringing stories to life by way of videography, copywriting, and project management.

  • YouTube - White Circle
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The Dark Side of Tulum (Documentary)
Island of Atlas